Meet the People Behind the Purpose
We’re a group of social scientists, coaches, data experts, and cutting-edge technology engineers brought together by one shared belief in the importance of values clarity.
Our team knows that when people understand their values and honor what matters most to them, they show up differently: in leadership, in relationships, in life. We’re here to make values clarity accessible, one insight at a time.
Jean Oplinger, MCC
Founder & CEO
I believe understanding our values enhances how we live, work, and lead. As a Master Certified Coach with over two decades of experience working with leaders and teams, I’m honored to work alongside an exceptional team building Values Identifier, a category creator in the Global Assessment Services Market bringing data-informed clarity to what drives human behavior and decision-making. What matters most to me is fueling conversations about values that help people and teams move forward with clarity, alignment, and purpose. Outside of work, I find deep meaning in family, friendships, service to others, and creating traditions that strengthen connection across generations.
David Allison
Founder of Valuegraphics
David is a global expert on human values and the founder of the Valuegraphics Project. He coined the term valuegraphics and introduced a new way of understanding people through what matters most to them. The Valuegraphics database serves as the source data for the Values Identifier. A keynote speaker, researcher, and two time best selling author, David’s work has helped organizations such as PayPal, lululemon, Google, and the United Nations Foundation better understand and engage the audiences they want to reach. David also serves as an advisor to Values Identifier.
Kalym Lipsey, PhD
Chief Research & Strategy Officer
I lead research and strategy behind the Values Identifier, translating complex values data into tools people can use to better understand what drives them. I’m drawn to work that connects deep research with lived experience to support better decisions, stronger relationships, and a deeper sense of purpose. What matters most to me is understanding the foundations of human behavior and making those insights accessible in ways that genuinely help people. Outside of work, I spend time writing, exploring ideas about identity and time, and staying curious about how people make sense of their lives and the world around them.
Nicole Ashley
Director of Integrated Development
I lead integrated development for the Values Identifier, designing and delivering data-driven work that helps people understand how their values shape who they are and how they interact with the world. I’m drawn to projects that connect sociological insight with practical application to support learning, growth, and meaningful change. What matters most to me is understanding how small details shape the bigger picture and turning thoughtful ideas into work that creates real impact. Outside of work, I enjoy pushing myself with new challenges and spending time with the people who inspire me each in their own unique way.
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Sebastian Di Laura
Operations
I support the operations and strategy behind Values Identifier, keeping the infrastructure, people, and moving parts of this work running smoothly. I'm drawn to roles where being organized and reliable genuinely makes a difference for the people and mission I'm supporting. The quality of the relationships I build, both in and out of work, matters most to me. Outside of work, I recharge through travel and time with the people I love most.
Stella Pennell, PhD
Instructional Learning Design Lead
I work at the intersection of learning, writing, and leadership, drawing on experience across academic, community, business, and not-for-profit sectors. I’m drawn to work that connects research, storytelling, and lived experience to create learning that resonates and supports meaningful change. What matters most to me is helping people grow through education, using words and learning design to make complex ideas accessible, and doing my bit to contribute to a better world. Outside of work, I remain involved in projects and communities focused on education, leadership, and systems change.
Mitaanshu Agarwal
I lead technology, guiding teams in building scalable, future-ready systems that merge innovation with reliability. I thrive on turning complex ideas into elegant, impactful solutions. What matters most to me is purposeful creation, mentoring with care, and ensuring technology uplifts both people and progress. Outside work, I value reflection, balance, and creative expression that keeps my curiosity alive and perspective grounded.
Hasan Mohamed Aadhil
I support our development team by coordinating tasks, managing documentation, and delivering new features efficiently. I prioritize clear communication and anticipate challenges to keep processes running smoothly. Outside work, I value family and learning, enjoying shared moments, personal growth, and balancing life’s priorities while staying curious and present.
Tushar Chaudhary
I build and maintain systems, shipping new features, refining code, and tackling complex technical challenges. I step in when solutions stall and focus on delivering reliable, high-quality outcomes.I value calm, organized environments that foster clarity and well-being. Creating orderly, uplifting spaces helps me stay grounded, think clearly, and approach challenges thoughtfully.
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