Become a Values Identifier Certified Coach
Elevate your coaching practice through the power of personal values.
As a Values Identifier Certified Coach, you will be equipped with the tools, insights, and credibility to help clients understand what truly drives them—their values—and use this self-awareness to enhance their relationships, decision-making, and purpose.
As a coach and facilitator, I saw firsthand the power of values work at a recent women's retreat. Using the Values Identifier, participants uncovered what truly matters and walked away with fresh insights, renewed energy, and a clear sense of direction to take bold steps forward.
Lisa Weaver, Coach, Unstuck Minds
Who Should Become a Values Identifier Certified Coach
Values Identifier Coach Certification is for coaches who want to deepen and strengthen their work through credible, data-backed values clarity. It is ideal for executive coaches, life coaches, leadership facilitators, and consultants who understand that deeply held values drive behavior alongside personality and motivation.
If you work with clients navigating transition, growth, or complex decisions and want a structured, yet flexible framework that strengthens credibility and deepens impact, this certification is for you. It is especially suited to coaches who appreciate methodological integrity, practical application, and measurable outcomes, and who want to differentiate their practice with a tool grounded in global research.
How to Become Certified
The Values Identifier Coach Certification is an online self-paced course that takes an average of three hours to complete. It consists of the following five modules:
An Overview of Values Identifier
Understanding Values the Sociological Way
Values Coaching with the Values Identifier
Unpacking Your Clients’ Values Identifier Reports
Practical Coaching Strategies
Each module includes reflection exercises that you can revisit anytime after completing the course. To successfully become certified, you are required to complete each module and pass six multiple-choice assessments (five module-based, and one overall).
Price: $750 USD
Certification renews at $150 USD per year
Now ICF-Accredited
The Values Identifier Coach Certification Course is officially accredited by the International Coaching Federation. Coaches who complete the course earn 5 CCEU credits (3 Core Competencies and 2 Resource Development) while gaining a powerful new framework to support clients to live in alignment with their values.
How Integrating the Values Identifier Enhances Your Coaching Practice
Your clients can uncover their values in less than 30 minutes: The Values Identifier quickly uncovers what truly drives your clients, providing them with a personalized 25-page report.
Emily
Winnipeg
I think the true value of this report is the different type of information in each report. To think this is all based on data is mindblowing to me.
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Turn insights into action: Go beyond words; help clients apply their values to real-life decisions with personalized wants, needs, expectations and potential blind spots for each value.
Corina
VP Talent Success
As a Talent Success leader, I’ve taken many assessments, but this one stood out. It gave me clear language for my values in a way I hadn’t been able to articulate before.
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Enhance client breakthroughs: Help clients resolve inner conflicts, gain clarity for decision-making and live a more values aligned life.
Nina
Entrepreneur
This process wasn’t just insightful–it was empowering. I left my session feeling motivated, with a clear sense of direction and practical ways to integrate my values into my daily life.
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Benefits of Becoming a Values Identifier Certified Coach
Specialized training & certification:
Elevate your practice with in-depth knowledge.
Deepen your client impact:
Help clients unlock their awareness of what matters to them most.
Stand out in the industry:
Certification enhances your credibility and visibility.
Exclusive benefits, including:
$10 off every report, resources and training, client management, and opportunities to influence the future of Values Identifier.
As a Values Identifier Certified Coach, You Will Also Gain Access to the Coaches Portal
A dedicated platform designed to give coaching professionals an edge.
Seamless Client Management
Track and analyze assessments effortlessly.
Exclusive Coaching Tools
Get resources to support and enhance your values coaching.
AI-Powered Insights
Unlock deeper client breakthroughs with cutting-edge technology.
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I’ve taken a lot of assessments, but this was different. Instead of just labeling me, the Values Identifier gave me practical ways to align my decisions with what actually matters to me. I now have a roadmap for making choices that feel right.
Mark R., Executive Coach
Before using the Values Identifier report, my client felt stuck transitioning from a nimble startup to a structured corporate environment. The report highlighted their strong value for efficiency and simplification. With this clarity, they saw the “ah-ha” which empowered them to have had a productive conversation with their leader. The result: my client went from feeling they might have to leave the organization to taking an action that aligned their values, responsibilities, and impact. A win for all!
Melanie, Coach
Working with founders and solopreneurs, I’ve seen firsthand how crucial it is for them to build businesses that align with their personal values. The values identifier is invaluable in helping these clients gain clarity, make aligned decisions, and create authentic brands that truly resonate. It provides a practical framework that not only enhances their strategic thinking but can also strengthen their resilience and motivation. When challenges arise those who are deeply connected to their core values are more likely to stay the course rather than give up. By integrating this tool into my work, I’ve helped clients build businesses that feel purposeful, sustainable, and deeply connected to who they are.
Rebecca, Business, Brand & Personal Growth Consultant
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