Built on Data. Designed for Insight. Driven by Values.
Our Purpose
Values clarity is the foundation of every decision, relationship, and goal. The Values Identifier exists to help people live authentically and in alignment with what matters most, using data, not guesswork.
When you know your values, everything becomes clearer: your path, your people, your priorities.
Our Mission & Vision
Mission
Our mission is simple: To fuel conversations about values.
Vision
We’re here to help people make values-aligned decisions and live with greater clarity, connection, and purpose.
Why It Matters
Values influence all decisions and behaviors.
Values clarity offers a deeper way to understand yourself and others.
The Values Identifier gives people language, insight, and strategy to act true to what matters most.
When you understand your values, you show up differently. Decisions are clearer. Relationships deepen. You live more authentically, and with greater clarity and purpose. That’s the change we’re here to make possible.
What Makes the Values Identifier Different
Backed by Data, Not Guesswork
We’ve partnered with Valuegraphics, the world’s largest database of human values, to ensure your results are built on statistically representative, global data, not personality quizzes or pop psychology.
Proven, Tested, Refined
With five initial rounds and ongoing testing across diverse users, we refined every element of the assessment, from language to logic, to make sure the experience is accurate, inclusive, and useful.
Ultra-Personalized, AI-Powered
Each assessment runs over 200,000 lines of analysis code to deliver a report uniquely tailored to you. This means your language, your patterns, your drivers. The likelihood of two reports being identical is one in 14 billion.
Built for Application, Not Just Insight
Your results don’t just list your values. They show you how to use your values to make better decisions, set more meaningful goals, build stronger relationships, and navigate life with confidence.
Most tools tell you what you’re like. We tell you why you do what you do, and how to live better because of it.
Get Your Report