The Valuegraphics Project

The Valuegraphics Database

At the heart of the project, this database contains more than a million surveys conducted in 152 languages and 180 countries. It maps 56 core human values, making it the first and largest segmentable global inventory of shared values. This data powers all the project’s initiatives.

The Valuegraphics Research Company

This branch provides organizations with value-based cohort profiling and segmentation models, helping them improve sales, leadership, and employee engagement by understanding what truly matters to their audiences.

Thought Leadership

Through books, keynote speeches, and other forms of outreach, Valuegraphics Project founder David Allison promotes the vision of a values-driven world, sharing insights and strategies with audiences across disciplines, industries, and around the world.

The Values Identifier

This tool helps individuals identify and understand their values, empowering them to make decisions that align with what matters to them most. This knowledge supports people in living in alignment with their values.

Valuegraphics Foundation

The nonprofit arm of the project works with charities and nonprofit organizations, applying valuegraphics insights to enhance their social impact.

Valuegraphics Publishing Company

This entity produces reports on industries and trends, analyzing them through the lens of the values that drive human behavior.