About Values Identifier

Quick Facts About The Values Identifier:

Development began in October 2022 with a team of social scientists, experienced coaches, data analysis experts, and human values specialists.

Designed to integrate seamlessly with the Valuegraphics database, ensuring an accurate reflection of user values.

Has undergone five rounds of testing with diverse participants, refining the methodology, content, and process after each round.

Custom-built using advanced AI technology, featuring a personalized interface where content is tailored to each user.

Over 200,000 lines of data analysis code are run at various stages of each assessment to ensure precision and reliability.

Our Approach

Scientific Rigor:

Our assessment is rooted in cutting-edge social science research. Using the Valuegraphics Database, our analysis draws on statistically representative data sets to provide you with accurate and meaningful results.

Personalized Insights:

Your values are unique. We provide personalized insights to help you identify and understand the impact of your values throughout your life.

Practical Application:

Understanding your values is just the first step. We offer practical suggestions and strategies that you can apply in your life in the ways that matter most to you.

Sociological Approach:

A sociological approach to understanding values gives you the bigger picture. Thinking about your values in isolation is like seeing only one tree in a forest. That tree exists in an ecosystem, and so do you. Looking at your values sociologically highlights their role in your communities.

Our Vision:

A world where people deeply understand and live according to their values.

Our Mission:

To fuel conversations about values.

Our Story:

Values Identifier was created in response to a gap within the market for a reliable and comprehensive values identification tool that enhanced self-understanding. Knowing the profound impact values have on our lives, we created a scientifically sound and deeply insightful assessment. Partnering with Valuegraphics, the world’s largest global database of human values, we have built a tool that stands out in its accuracy and depth.

Our Team

We’re a team of human values experts dedicated to helping you discover and embrace your values. We are passionate about creating tools and resources that make a meaningful impact on people’s lives and are committed to continuous improvement based on the latest research and user experience.

Meet Our Leaders:

Jean Oplinger, MCC

With over two decades of coaching experience in top-tier Fortune 50, 100, and 500 companies, and being one of only 1,300 Master Certified Coaches worldwide, Jean is deeply committed to nurturing personal awareness and growth. She is passionate about the transformative power of values understanding. Her inspiration springs from the moments of clarity that arise—the unmistakable 'thunk'—when values are recognized and understood.

Early in her coaching career, Jean recognized that values are the constant drivers in our lives. Yet, with limited tools, resources, and access to coaches who can offer guidance, she saw the challenges involved in values identification. To address this, Jean envisioned a tool to enhance understanding of values. This materialized in 2022 through collaboration with David Allison. Jean and a team of social scientists leveraged his global sociological database of human values to create the Values Identifier—a tool designed to support individuals to identify and understand their values.

David Allison

David is a human values expert, keynote speaker, global researcher, and two-time best-selling author. He is the founder of the Valuegraphics Project, an organization devoted to a simple goal: influencing outcomes with shared human values. David speaks internationally and helps brands use Valuegraphics’ data to engage, motivate, and inspire the people they want to reach.

David coined the term valuegraphics for an entirely new type of predictive insight, which organizations like PayPal, lululemon, Google, and the United Nations Foundation have embraced. His work has been written about in Forbes Magazine, Harvard Business Review, Business Insider, and INC Magazine. The World Economic Forum published his findings, and valuegraphics are now explained in college textbooks used around the world.

Jean Oplinger, MCC

David Allison

Taking the Values Identifier will equip you with the tools you need to live the life you want.